KÚ CYCLE
Kú Cycle introduced a super aerodynamic and patented triathlon bike based on many years of F1 engineering expertise. The Kú TF1 is race proven at the highest level of the sport, crowning the 2023 Ironman 70.3 World Champion and various other amateur world titles. Kú Cycle is now scaling up
Problem
Triathlon bikes are adapted time trial bikes and are unsuited to the unique requirements of a triathlon bike leg. We saw no significant innovation relevant to a market of 6 million triathletes.SolutionKú introduces a pre-purchase bike fit and build-to-order business model. Delivering a personalised bike that makes customers more comfortable and significantly faster. Athlete performance delivered!
Solution
Kú introduces a pre-purchase bike fit and build-to-order business model. Delivering a personalised bike that makes customers more comfortable and significantly faster. Athlete performance delivered!Kú introduces a pre-purchase bike fit and build-to-order business model. Delivering a personalised bike that makes customers more comfortable and significantly faster. Athlete performance delivered!
Kú sells through authorised bike fitters in 19 countries and online consumer direct. Customers can personalise their bike with upselling opportunities.
Kú customers include several World Champions. Kú are close to breaking passed 200 bikes sold with only satisfied customers and 5 star Google reviews.